Brief

Overview

Topshape started during the height of the pandemic when owner Jackson made a post without any prior experience offering car detailing services on Nextdoor. Since then, he has grown a client base with several recurring clients. Although the business has been steady, Topshape hasn’t seen traffic through its website. With only an initial iteration, Topshape Auto Detailing’s website lacked valuable content that would improve it’s organic SEO rankings.

Problem

Team: Nikko Galvez UX/UI Designer

Duration: 2 1/2 weeks

Tools: Figma, Plerdy, WAVE, Google Suite

Topshape Auto-Detailing SEO optimization and website revision

Topshape's current website hasn’t been updated since its first iteration. It lacked content and needed revising and reorganizing. Despite the steady flow of business, most of which were recurring clients, they weren’t gaining new customers from online traffic.

Objective

I researched what SEOs are and their relation between UX Design. I then did a comprehensive market analysis and SEO auditing utilizing evaluation tools and locating best practices amongst other relative sources that would allow contention improving on the Topshape website.